What does 'audience' refer to in the context of writing?

In the context of writing, 'audience' refers specifically to the intended readers of the text. Understanding the audience is crucial because it influences how the writer chooses to convey their message, including the tone, style, vocabulary, and the content itself. By considering the audience, a writer can tailor their work to meet the needs, interests, and understanding of those who will be reading it.

For example, a piece written for a scholarly audience might incorporate technical language and detailed analysis, while a text aimed at a general audience would likely use simpler language and provide more context or explanations. This awareness helps ensure that the writer effectively communicates their ideas and engages the readers appropriately, making it a fundamental aspect of successful writing.